Pragmatic Play Expands Latin American Presence Through Partnership with The Factory Gaming
Pragmatic Play, a leading software supplier, has signed a deal with The Factory Gaming to integrate its suite of games onto the latter's online platforms, supporting a wider expansion in Latin American markets.
Leading software supplier Pragmatic Play has announced a strategic partnership with The Factory Gaming, a move that is set to bolster both parties' expansion efforts in the burgeoning Latin American markets. The Factory Gaming, known for its white-label platforms and comprehensive services, including Customer Relationship Management (CRM), web analytics, and online casino libraries, will integrate Pragmatic Play's extensive suite of games onto its online platforms.
The partnership will see Pragmatic Play's diverse portfolio of titles from its slot, live casino, and virtual sports verticals made accessible to The Factory Gaming's partnered operators. This collaboration is expected to significantly enhance the gaming offerings available to players in the region, as Pragmatic Play joins over 50 other gaming providers already live on The Factory Gaming's platform, including industry giants such as Evolution, Booming Games, NetEnt, and CT Gaming Interactive.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, expressed his enthusiasm for the partnership, stating, "This partnership underscores Pragmatic Play's commitment to expanding its footprint in key markets across Latin America. By joining forces, we are confident that Pragmatic Play will deliver exceptional gaming content and drive mutual success in the region."
The Factory Gaming's platform boasts an impressive library of over 3,000 casino games, with more than 25 payment methods accepted across them. The integration of Pragmatic Play's content is expected to further enrich this offering, providing players with an even more diverse and engaging gaming experience.
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René Sepúlveda, The Factory Gaming CEO, shared his excitement about the partnership, saying, "We are thrilled to integrate Pragmatic Play's content onto our platform. Partnering with Pragmatic Play is a significant step forward for us as we continue to enhance our gaming offerings and cater to the evolving needs of our customers."
In addition to online casinos, The Factory Gaming also offers operators sports betting, racecourse, and poker verticals, making it a comprehensive solution for businesses looking to establish a strong presence in the Latin American market.
This partnership with The Factory Gaming is not the only recent development for Pragmatic Play, as the provider also signed a deal with Tipsport for the Slovakian and Czech Republic markets just a day prior. These strategic moves demonstrate Pragmatic Play's commitment to expanding its global reach and solidifying its position as a leading software supplier in the iGaming industry.
As the Latin American market continues to grow and evolve, partnerships like the one between Pragmatic Play and The Factory Gaming are crucial in driving innovation, enhancing player experiences, and supporting the overall growth of the industry in the region. With their combined expertise and resources, both companies are well-positioned to capitalize on the vast potential of the Latin American iGaming market and deliver exceptional gaming content to players across the region.
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