Tzeract, Kambi's AI Trading Division, Partners with Kwiff to Provide Innovative Bet Builder Solution

In a significant move that marks its first commercial deal since its establishment earlier this year, Tzeract, Kambi Group's AI-powered trading division, has entered into a partnership with European operator Kwiff. The collaboration will see Tzeract provide Kwiff with its innovative "Bet Builder" product, initially focusing on football in anticipation of the upcoming Euro 2024 tournament.

The partnership aims to elevate Kwiff's betting offerings, ensuring a seamless and engaging experience for its customers throughout the highly anticipated football competition. Furthermore, there are plans to expand the Bet Builder product to other sports in the future, signaling the potential for long-term growth and diversification.

Tzeract's Bet Builder is strategically designed to integrate seamlessly into an operator's existing sportsbook infrastructure. This approach allows operators like Kwiff to introduce new and exciting betting experiences while maintaining the integrity and consistency of their platform. By leveraging Tzeract's AI-driven technology, Kwiff can enhance its competitive edge and deliver a truly differentiated offering to its user base.

David Jacquet, Interim Managing Director at Tzeract, expressed his enthusiasm for the partnership, stating, "I am thrilled to announce Tzeract's inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like Kwiff will provide the opportunities to build the world's most exciting and intuitive betting experiences together."

Niklas Fallsjo, Head of Sportsbook Innovation at Kwiff, echoed the sentiment, adding, "We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players."

The partnership between Tzeract and Kwiff comes on the heels of another significant development for the European operator. Earlier in the year, Kwiff secured a horseracing streaming agreement with Racecourse Media Group (RMG), granting Kwiff players access to UK and Irish racing content from across RMG's 35 racecourses. This move demonstrates Kwiff's commitment to expanding its offerings and providing its customers with a comprehensive and immersive betting experience.

As Tzeract and Kwiff embark on this collaborative journey, the integration of the Bet Builder product is expected to set a new standard for football betting, particularly during the Euro 2024 tournament. The partnership highlights the growing importance of AI-driven solutions in the sports betting industry, as operators seek to differentiate themselves and provide cutting-edge experiences to their customers.

With the stage set for innovation and growth, the partnership between Tzeract and Kwiff is poised to reshape the landscape of sports betting, offering players an unparalleled level of engagement and excitement. As the companies work together to expand the Bet Builder product to other sports, the potential for long-term success and industry leadership is truly promising.